Business Development & Key Account Management
· New account acquisition and contract negotiation
· Client/key account management services
· Sell-in/sell-through success by building robust commercial strategy
· Account specific trade support plan
· Retail training and field support strategy
Forecasting, Sales & Financial Analysis
Brand Marketing & Product Development
· Forecasting & sale projections
· Sell-in & sell-through sales report analysis
· P&L analysis including pricing recommendations
· Brand asset development – iconography, images, campaign
· Brand development and restage
· Brand positioning and strategy development
· Brand asset development – iconography, images, campaign
· Consumer marketing research management
· Developing brand style guides
· New product development strategy
Trade Marketing
· Developing strategic VM solutions to enhance retail environment within retailer guidelines
· Develop brand POS and collateral
· Organizing in-store events
· Executing retailer conferences
Digital & Social
· Developing social platforms
· Developing influencer tribes
· Creating/directing brand content for social including how-tos
· ditorial content and SEO
PR & Media
· Established agency relationships and drive strategy
· Present at desk sides & events
· Direct media buying expertise