A consulting agency for beauty brands looking to make an impactful launch
At First Impact Beauty we provide all services required to launch a successful beauty brand in retail, specializing in the North American region.
First Impact Beauty offers exclusive agent services including: new distribution, commercial key account management and trade marketing which delivers sell-in and sell-through success. If you need to develop or outsource your own field team or develop an education platform First Impact Beauty partners with a team of experts in their respective fields.
We provide integrated 360 marketing, PR and social content solutions to support sales growth in North America, acting as an integrated team member and going beyond pure commercial or key account services.
Should you need extra consulting services to develop your own beauty brand including financial management advise, review the positioning of your existing brand, its packaging or formulation, First Impact Beauty can also work directly with your brand, finance and product development teams or act as an contract employee in lieu of an internal team of employees.
Based on our strong global experience, other territories of expansion can be discussed such as LATAM, Australia, UK & EMEA.
Kim Jensen - Founder/Lead Consultant
Kim was born and raised in Australia, worked extensively in the US beauty industry and has recently relocated to Europe. In her travels both business and pleasure, Kim came across beauty brands she loved that were not yet sold in North America. The idea of using her expertise, relationships and skills in order to support the expansion of these brands was very appealing, so she decided to create First Impact Beauty.
Kim is a beauty industry veteran with a slew of accolades to her name – Allure Best of Beauty, Allure Breakthrough Awards, CEW Beauty Awards and most recently Brand of the Year - ULTA Beauty. With her entrepreneurial and leadership experience she’s launched and driven growth for brands like St. Tropez Tan, Oscar Blandi Haircare, Nonie Crème – Color Prevails and Cargo Cosmetics.
Kim’s specialties:
• Proven leadership qualities with the ability to support, rally and motivate team members and work effectively within all areas of the organization with an entrepreneurial spirit
• Strong negotiation and influencing skills with a successful record of securing new distribution and maximizing profitability
• Creation of new brand concepts, brand re-stage and product development
• Proven experience with budget management, sales forecasting, financial data, and interpreting market research
Rana Good - Content Consultant
Rana is a journalist, branded content expert and SEO specialist. She's
worked with international brands such as L'Oréal, Pepsi and Perrier
developing new editorial platforms and conceptualizing influencer
strategies. She sees content as both a qualitative and quantitative
asset that enhances traffic, sales and visibility for companies both
big and small. She's passionate about the beauty industry and loves to
try new products and immerse herself in the newest trends.
Sophie Watson , Business Strategy & Financial Advisor
Sophie is a strategy & finance specialist. She's worked in private banking and private equity with businesses including J.P Morgan & Solera Capital, L.L.C.
